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  • A Facebook Business Manager Account is required for the setup of WhatsApp for Business. If you do not have a Facebook Business Manager account, create one for free at http://business.facebook.com . Note: A Facebook Business Manager account is different from a Facebook Page.

  • No Promotional/Marketing Content - WhatsApp for Business is intended to provide customer service rather than a promotional or marketing channel. WhatsApp will not approve any WhatsApp templates that have promotional or marketing content. 

  • Opt-In/Opt-Out Management - WhatsApp requires businesses that intend to initiate a conversation with customers to receive an explicit opt-in message. Learn more here.

  • Logging in to WhatsApp - Once a WhatsApp number is registered with WhatsApp for Business through an integrated partner, it cannot be used to log into other WhatsApp applications. 

  • ALICE offering of WhatsApp is limited to ALICE Guest Messaging -ALICE Desktop (web) and not yet available on ALICE Mobile.) 

  • Blocked by A Customer - WhatsApp does not inform businesses to know if a customer has blocked the business. They have made this intentionally ambiguous to protect the customer’s privacy. (reference)

  • Uploading a Logo to Your WhatsApp Account - If you would like to add your brand logo to your WhatsApp account, please work with your ALICE representative so ALICE can submit a request on your behalf. You can find logo requirements for WhatsApp here

  • Creating a Link to Chat with Your WhatsApp Number - You can create a link for your guests to start chatting with you via WhatsApp by using the format: wa.me/[Your WhatsApp Number]. You can also create QR codes embedding this link a QR code through Twilio to let your customers know how to reach you. 

  • Cannabis or CBD-Related Messaging - Twilio’s Messaging Policy forbids sending messages about anything that is illegal in the jurisdiction where the message recipient lives. This policy affects messaging related to cannabis (marijuana) and cannabidiol (CBD) in the United States, as well as many other countries. Learn more here.

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