ALICE Guest Messaging Policy: Content Limitations

This Messaging Policy applies to SMS, MMS, Chat, and WhatsApp messaging channels. We all expect that the messages we want to receive will reach us, unhindered by filtering or other blockers. An important step Twilio and our customers can take to make that expectation reality is to prevent and eliminate unwanted messages. Towards that end, we strive to work with our customers so that messages are sent with the consent of the message recipient, and that those messages comply with applicable laws, communications industry guidelines or standards, and measures of fairness and decency.

Cannabis in ALICE Guest Messaging (including CBD):

Anything that is illegal in the jurisdiction where the message recipient lives. Examples include, but are not limited to:

Cannabis. Messages related to cannabis are not allowed in the United States as federal laws prohibit its sale, even though some states have legalized it. Similarly, messages related to CBD are not permissible in the United States, as certain states prohibit its sale. Twilio defines a cannabis message as any message which relates to the marketing or sale of a cannabis product, regardless of whether or not those messages explicitly contain cannabis terms, images, or links to cannabis websites.

ALICE Guest Messaging Prohibited Terms

As of January 29th, 2024, due to the strict enforcement of Twilio’s Messaging Policy, ALICE will implement a prohibited terms solution that will highlight prohibited words to the user so they are aware of the content limitation. Messages containing prohibited terms will not be allowed to send using ALICE Guest Messaging.

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