Broadcast Automation

ALICE’s Broadcast feature is a simple and easy way to send mass communications to your guest which allows for increased guest engagement. ALICE offer’s an automation feature to send messages automatically based on date or the reservation status of a guest.

User Type & Roles

To perform this action in ALICE, the user must have at least Hotel Admin User Type access.

Things to Consider

  •  If the automation rule is based on PMS Status, the property must have an API integration with their PMS. Automation rules based on PMS Status are not compatible with reports parsing at this time.

Add Broadcast Automation



  1. From the Guests tab, select the guests you wish to send a Broadcast to. You may use the +Advanced Filters options to sort guests by VIP Types, PMS Status, Arrival Date, etc.
    Note: Ensure that you are using the advanced options to filter further, as the default will show all new and approved guests.

  2. Select “Broadcast.”

  3. Enter the Broadcast Message details.
    Message Type: Select the type of message you want to send. This can be Email, Text Message, In-App, etc. To automate a broadcast message, select “Text Message.”

    From: Select the sender’s number.

    Message: Enter the message in the text entry field. If you have a pre-saved template, you can select “Templates” and choose from the options available.

  4. Select “Automate.”

  5. Enter the Message Automation details.
    Automation Name: Input the name of the automation rule here.
    Suggested naming convention: {Hotel Name} - {Message Template Name} - SMS

    Send When: Select whether the message will trigger by date (based on the reservation start or end date) or Reservation - PMS status (To use PMS status, this field must what is received from the PMS exactly. To preview the Reservation PMS Statuses used in your account, view the PMS Status column in the Guests tab.)

    Message Template: Select the appropriate message template to send. Learn more about how to Add or Edit Message Templates.

    Include International phone numbers: A phone number is considered international if outside the hotel country. Enabling this setting allows you to text international (when supported by the number assigned to your property). However, it will incur extra charges for the guest receiving the message. 

    Include guests with existing conversations: Enable - Engages guests with active conversations.  

    Do not send messages in the x days following the last automated message: Enable, then set a limit of automated messages to avoid spamming guests.

  6. Select “Save” to add the automation rule.